Privacy Policy

This Privacy Policy describes how your personal information is collected, used, and shared when you visit or make a purchase from http://www.xianchatea.com (the “Site”).
 

PERSONAL INFORMATION WE COLLECT
 

When you visit the Site, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device.

 

Additionally, as you browse the Site, we collect information about the individual web pages or products that you view, what websites or search terms referred you to the Site, and information about how you interact with the Site. We refer to this automatically-collected information as “Device Information.”

 

We collect Device Information using the following technologies:

 

– “Cookies” are data files that are placed on your device or computer and often include an anonymous unique identifier. For more information about cookies, and how to disable cookies, visit http://www.allaboutcookies.org.

 

– “Log files” track actions occurring on the Site, and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.

 

– “Web beacons,” “tags,” and “pixels” are electronic files used to record information about how you browse the Site.

 

Additionally, when you make a purchase or attempt to make a purchase through the Site, we collect certain information from you, including your name, billing address, shipping address, payment information (includes PayPal email address/ID, but not including credit card numbers), email address, and phone number. We refer to this information as “Order Information.”

 

When we talk about “Personal Information” in this Privacy Policy, we are talking both about Device Information and Order Information.

 

HOW DO WE USE YOUR PERSONAL INFORMATION?

 

We use the Order Information that we collect generally to fulfill any orders placed through the Site (including processing your payment information, arranging for shipping, and providing you with invoices and/or order confirmations). Additionally, we use this Order Information to:

 

Communicate with you;

Screen our orders for potential risk or fraud; and

to promote our services on the other platforms and websites and measure the effectiveness of our campaigns.

When in line with the preferences you have shared with us, provide you with information or advertising relating to our products or services not provided by 3rd parties.

We use the Device Information that we collect to help us screen for potential risk and fraud (in particular, your IP address), and more generally to improve and optimize our Site (for example, by generating analytics about how our customers browse and interact with the Site, and to assess the success of our marketing and advertising campaigns).

We deploy tracking technologies from the following third parties for the following advertising and marketing purposes:

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SHARING YOUR PERSONAL INFORMATION

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We share your Personal Information with third parties to help us use your Personal Information, as described above. For example, we use Wix to power our online store–you can read more about how Wix uses your Personal Information here: https://www.wix.com/about/privacy.
 

We use third-party tracking technologies (set by our partners):
 

• Google Analytics remarketing and search engine optimization (https://policies.google.com/privacy)
  
  Purpose: To connect Google searches with visits to our website. To improve our marketing campaigns, including to track ad conversions from ads on Google to build targeted audiences, optimize our ads on third party websites and apps for current and future visitors and remarket to people who have already taken some kind of action on our website.
   

• Facebook Pixel (https://www.facebook.com/policy)
  
  Purpose: To improve our marketing campaigns, including to track ad conversions from ads shown on Facebook, build targeted audiences, optimize ads on third party websites and apps for current and future visitors and remarket to people who have already taken action on our website.
   

• TikTok Pixel (https://www.tiktok.com/legal/tiktok-website-cookies-policy)
  
  Purpose: To improve our marketing campaigns, including to track ad conversions from ads shown on Facebook, build targeted audiences, optimize ads on third party websites and apps for current and future visitors and remarket to people who have already taken action on our website. 

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Finally, we may also share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights.

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DO NOT TRACK

Please note that we do not alter our Site’s data collection and use practices when we see a Do Not Track signal from your browser.

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YOUR RIGHTS

If you are a European resident, you have the right to access personal information we hold about you and to ask that your personal information be corrected, updated, or deleted. If you would like to exercise this right, please contact us through the contact information below.

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Additionally, if you are a European resident we note that we are processing your information in order to fulfill contracts we might have with you (for example if you make an order through the Site), or otherwise to pursue our legitimate business interests listed above. Additionally, please note that your information will be transferred outside of Europe, including to Canada and the United States.

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DATA RETENTION

When you place an order through the Site, we will maintain your Order Information for our records unless and until you ask us to delete this information.

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MINORS

The Site is not intended for individuals under the age of 18 years.

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CHANGES

We may update this privacy policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal or regulatory reasons.